Digital solutions use technology to streamline processes and create new avenues for interaction with customers. They can help businesses remain competitive, meet customer needs more efficiently, or boost growth. But identifying and choosing the right ones requires careful planning. Here are some key factors to consider when selecting a complex digital business solution.

Many digital solutions are a combination of advanced and scalable technology which allows them expectations from digital governance tool comparisons to expand and change with the business. But this flexibility comes at costs. It’s not common for successful solutions to generate demands for expanded services, greater personalization, and more ad-hoc changes. The issue for digital businesses is to enjoy the complexity that is beneficial but avoid complexity that doesn’t.

Complex digital solutions can automate routine tasks, which reduces the time that employees devote to tedious administrative tasks which allows them to concentrate on more important projects. They can also improve the management of data and enable more precise decision-making by utilizing real-time monitoring of information. These solutions can also reduce costs and make scaling the business more manageable.

It is difficult to articulate the value of these abstract capabilities is a problem for sales professionals. They must devise strategies that explain how these solutions can provide tangible benefits to meet specific customer requirements. They also need to be able adjust their value offer to meet the changing needs of customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.